Asaase Broadcasting Company Ltd has launched a special Mother’s Day promotion aimed at celebrating mothers across Ghana, offering selected listeners the chance to surprise their mums with a live on-air experience.
Dubbed the “Mother’s Day Promotion ,” the initiative will see 10 listeners chosen to take part in a curated Mother’s Day ride alongside on-air personalities and staff of Asaase Radio.
According to details of the promotion, the selected participants will join the Asaase team to visit and surprise their mothers, with organisers promising a vibrant experience featuring music, cameras and high-energy moments designed to make the occasion memorable.
“We are talking cameras, music, energy and your mum becoming a star for the day,” the promotional material said, adding that the experience is intended to give mothers public recognition and a chance to “trend and go viral.”
The campaign, which runs from 20 April to 4 May 2026, invites listeners to participate by sending “Hello Asaase” via Whatsapp to 059 415 7777 or 057 777 1073 and answering a set of simple questions to qualify.
Organisers say the initiative is part of broader efforts to engage audiences while celebrating mothers in a unique and impactful way, encouraging participants to go beyond traditional greetings.
“Don’t just say ‘Happy Mother’s Day’… show it with Asaase,” the campaign message emphasised.
The station described the promotion as a celebration of maternal love and appreciation, positioning it as an opportunity for listeners to create lasting memories with their mothers.
Asaase Broadcasting says the campaign reflects its commitment to audience engagement and community-focused programming, adding: “We celebrate mum the loudest.”
Asaase 99.5 Accra, Asaase 98.5 Kumasi, Asaase 100.3 Cape Coast, AsaasePa 107.3 (Accra)
Affiliates: Bawku FM 101.5, Bead FM 99.9 (Bimbilla), Mining City Radio 89.5 (Tarkwa), Nandom FM 101.9, Nyatefe Radio 94.5 (Dzodze), Sissala Radio 96.3 (Tumu), Somuaa FM 89.9 (Gushegu), Stone City 90.7 (Ho) and Wale FM 106.9 (Walewale)
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