NFA organises maiden edition of “Ghana Film Experience” to boost local film viewership

As part of activities marking Ghana Month and efforts to reach at least 1% of the population with Ghanaian films, the National Film Authority of Ghana (NFA) has introduced a new initiative dubbed the Ghana Film Experience.

The maiden edition of the initiative was held on Saturday evening at Mamobi Mawaako in Accra, drawing hundreds of residents who gathered along the streets from 6:30 pm to enjoy an open-air film screening.

The featured film for the night was My Name is Ramadan, directed by Kobby Rana. The screening created a lively and communal atmosphere, as families, youth, and community members came together to celebrate Ghanaian storytelling through film.

The event was attended by key officials of the NFA, including board members such as George Bosompem, Augustine Abbey, and Rebecca Ohene-Asah. Also present were the Municipal Chief Executive (MCE) and the Assembly Member for the area, underscoring the importance of community engagement in promoting the creative arts.

Representing the leadership of the Authority were the Executive Secretary, Kafui Danku-Pitcher, and the Deputy Chief Executive Officer, James Gardiner.

Speaking at the event, the Executive Secretary, Kafui Danku-Pitcher, stated, “The Ghana Film Experience is about bringing our stories back to the people. By taking films directly to communities, we are not only increasing access but also strengthening our cultural identity and supporting the growth of the local film industry.”

From a strategic perspective, she added, “This initiative is part of our commitment to ensure that at least 1% of Ghanaians actively engage with local films. We believe that when our people see their own stories, it deepens appreciation and drives industry growth.”

The Ghana Film Experience is expected to be rolled out in various communities across the country as part of a broader strategy to deepen audience engagement with Ghanaian cinema. The successful turnout at Mamobi Mawaako signals strong public interest and sets a promising tone for subsequent editions of the initiative.